Fitting contact lenses can be habit forming. While certainly clinically competent, many practitioners instinctively reach for a contact lens based on “It worked before.” This audiocast will show how to break away from regular opticians by fitting new and innovative products and delivering them in memorable ways.

This audiocast will teach you new business techniques that align themselves to presenting the industries newest and best products to your patients. This leads to better clinical performance, better patient retention and increased profits.

Join the USA’s best known practice building expert, Dr. Gary Gerber, founder and president of The Power Practice^® for an entertaining audiocast that shares powerful practice building tips, techniques and strategies especially tailored for expert clinicians and forward thinking early adopters.

Dr. Gary Gerber

Dr. Gary Gerber is the founder and president The Power Practice,^® a practice building and consulting company whose mission is to make doctors more profitable and efficient. Dr. Gerber is also a prolific writer and speaker as well as an accomplished magician who uses illusions to help illustrate his key learning points as well as entertain his audience. He has published hundreds of articles and given more than 500 presentations.

His team of consultants at the Power Practice^® is renowned for the innovative strategies and techniques used to build their clients’ practices. Comprised of authorities from all sectors of the optometric business world, these consultants specialize in taking middle of the bell curve practices and making them highly profitable and efficient.

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