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The Customer Journey
- Recognition of need & choosing an optician.
- Making the appointment.
- Getting there, first impressions & welcome.
- Browsing & waiting.
- Handover to the optometrist.
- Eye examination and explanation of results.
- Handover to dispensing optician.
- Choosing frames and spectacle lenses.
- The contact lens examination
- Wearing & caring for contact lenses
- Payment and leaving the practice
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