Focus^® DAILIES^® PROGRESSIVES:

Now with built in moisturiser

Focus DAILIES PROGRESSIVES are being upgraded to the AquaComfort™ technology 2 nd April 2007 . This means presbyopes can now also benefit from blink activated release of PVA throughout the day. Studies have found high levels of interest in continuing contact lens wear amongst contact lens wearers from 35 to 55 years of age, yet the use of contact lenses drops off noticeably in the presbyopic age groups.

As practitioners know, the tear film becomes less stable with age so dry eye symptoms become more common. This group represents a great opportunity to delight patients and for potential increases in practice revenue. Many presbyopes will not even be aware that progressive contact lenses are available so the opportunity exists to offer them something to suit their lifestyles they had not expected. Part time wear opportunities are large in this group. Whilst they may be happy with glasses most of the time, many will be pleasantly surprised to think they can go out for dinner without having to wear their reading glasses. The convenient daily disposable format makes them an ideal part time wear option to meet this lifestyle need.