ACADEMY FOR EYECARE EXCELLENCE | CONTACTS IN PRACTICE

Welcome to the sixth edition of the CIBA VISION^® newsletter, 'Contacts In Practice', to help busy practitioners keep abreast of the many challenges that running a modern optical business presents. In this issue:

REGISTER for the AQUA PARTY at the BCLA
Find out how to get your patients to try new products
Get the latest from the GfK NOP Opticians Monitor, a regular survey of UK practitioners
Learn about the new parameter expansion for AIR OPTIX for ASTIGMATISM

How do I get my patients to try new products?

The contact lens field is one of rapid innovation as can be seen by the large increase in the type of lenses now available on the market. This can provide a great opportunity to grow your business by offering our patients the latest innovations and technology, and move patients out of older technologies that may not be giving them all they need. But how do you get seemingly happy patients to upgrade to a better product?

Parameter expansion for
AIR OPTIX^® for ASTIGMATISM
We are delighted to announce that a third cylinder power has now been added to the parameter range of our silicone hydogel toric, AIR OPTIX for ASTIGMATISM. The -1.75 cylinder power is available from 1st May and will be available in 10 degree steps around the clock in spherical powers from plano to -6.00D..

Busy weekend in store at BCLA
As the British Contact Lens Association annual meeting draws nearer (29th May to 1st June), CIBA VISION® is once again a platinum sponsor. In a busy and exciting weekend, CIBA VISION will unveil an exciting new contact lens at the BCLA! To find out more about this exciting new product come along to the presentation on Friday 30th May at the Hilton Metropole Hotel, Birmingham. Friday night will see comedian Rory Bremner entertain a packed audience at The Aqua Party, at the same hotel. Register for the party at www.theaquaparty.co.uk and join in the fun with a casino, a free bar and the chance to win lots of great prizes on the night.

Contact lens fits increased in 2007
According to the GfK NOP Opticians Monitor, a regular survey of UK practitioners, the number of new contact lens fittings increased in 2007. In fact the survey showed a 9.9% increase in the number of new contact fittings from 2006 to 2007.

Our aim is to provide you with the latest clinical and commercial information to help you develop the full potential of your practice. At CIBA VISION we monitor market trends and consumer insights as well as clinical and product news. Our intention is to disseminate relevant information to help keep you updated and in touch, leaving you free to focus on providing excellent eye care to your patients. Your feedback is very welcome and should you have a particular topic you wish to know more about we will endeavour to help. Have a look at these ways to contact us.