ACADEMY FOR EYECARE EXCELLENCE | CONTACTS IN PRACTICE

	Welcome to the fifth edition of the CIBA VISION^® newsletter, 'Contacts In Practice'. The newsletter has been developed to help busy practitioners keep abreast of the many challenges that running a modern optical business presents. Our aim is to provide you with the latest clinical and commercial information to help you develop the full potential of your practice. At CIBA VISION we monitor market trends and consumer insights as well as clinical and product news. Our intention is to disseminate relevant information to help keep you updated and in touch, leaving you free to focus on providing excellent eye care to your patients.
Simply click on the links to read the full articles. Your feedback is very welcome and should you have a particular topic you wish to know more about we will endeavour to help. Have a look at these ways to contact us.

New DAILIES AquaComfort Plus^®
- the first ever lens featuring triple action moisturising technology

The latest addition to the DAILIES® family - DAILIES AquaComfort Plus is now available to order. New DAILIES AquaComfort Plus are premium lenses primarily intended for contact lens wearers with higher comfort expectations, for those who have previously experienced comfort issues, as well as potential new wearers. As the first and only lens containing CIBA VISION's unique triple action moisturising technology DAILIES AquaComfort Plus lubricates,

moisturises and refreshes for outstanding comfort throughout the day.

TORICS FOR TOMORROW - The Dinner Series
As part of our on-going educational programme, CIBA VISION^® are hosting a series of dinner meetings about the latest generation of toric lenses. A meal and drinks at a luxury hotel will be combined with the opportunity for 3 CET points to provide an enjoyable and informative evening. A generic CET lecture "Torics For Tomorrow" presented by Caroline Christie will make sure you are kept right at the forefront of today's technology and will discuss how to improve success rates and overcome common problems such as discomfort, red eyes, and fluctuating vision.

The next meeting of the CIBA VISION specialist club will take place in association with the BCLA on Tuesday 11th March at the Runnymede Hotel, Egham, Surrey. The day will commence with registration between 09:00 and 09:30 and conclude at 16:40. In addition, the BCLA will be holding a Scientific Evening Meeting at the Royal Society of Medicine, London W1.

So many lenses, so many practitioners; How to make your practice stand out from the pack. Part 3 by Dr. Gary Gerber

This article is the third in a series of practice management articles from one of the foremost practice management experts in the US and founder of “The Power Practice”, a leading practice management consultancy . Dr Gerber has presented in the UK several times now and has seen many similarities between US and UK practice.

CIBA VISION Introduces
AIR OPTIX^® for ASTIGMATISM
Breakthrough Precision Balance 8|4™ Design combined with Highly Breathable Silicone Hydrogel Material.
AIR OPTIX for ASTIGMATISM, the latest addition to the AIR OPTIX^® family of lenses is now available. AIR OPTIX for ASTIGMATISM combines a unique design with a highly breathable silicone hydrogel material to provide astigmatic patients with improved levels of comfort and visual acuity.

AOP Best Practice 2008
sponsored by CIBA VISION
CIBA VISION are proud to be sponsoring an exciting series of practice management seminars presented by Myers La Roche in conjunction with the Association of Optometrists. "Best Practice 2008" is aimed at helping improve practice sales and profits, and is coming to 10 venues around the UK.