ACADEMY FOR EYECARE EXCELLENCE | CONTACTS IN PRACTICE

	Welcome to the fourth edition of the CIBA VISION^® newsletter, 'Contacts In Practice'. The newsletter has been developed to help busy practitioners keep abreast of the many challenges that running a modern optical business presents. Our aim is to provide you with the latest clinical and commercial information to help you develop the full potential of your practice. At CIBA VISION we monitor market trends and consumer insights as well as clinical and product news. Our intention is to disseminate relevant information to help keep you updated and in touch, leaving you free to focus on providing excellent eye care to your patients.
Simply click on the links to read the full articles. Your feedback is very welcome and should you have a particular topic you wish to know more about we will endeavour to help. Have a look at these ways to contact us.

How to Capitalise on Consumer Awareness

Spectacles are naturally highly visible and have become some what of a fashion item in the last decade. Historically contact lenses are a bit of a mystery and suffer from a low level of consumer awareness. Recent consumer campaigns however have presented an opportunity to grow your contact lens business by capitalising on increasing awareness levels.

Specialist Club for Contacts In Practice
The CIBA VISION Specialist Club is returning to Coombe Abbey for its meeting on October 16th. This magnificent venue in the Warwickshire countryside proved a popular location with Specialist Club members at the meeting held there in 2003. On the agenda are a variety of topics, with something to appeal to all eye care practitioners with a keen interest in contact lenses. Attendees can gain up to 6 contact lens CET points from the lectures and photographic quiz.

So many lenses, so many practitioners; How to make your practice stand out from the pack. Part 2 by Dr. Gary Gerber

This article is the second in a series of practice management articles from one of the foremost practice management experts in the US and founder of “The Power Practice”, a leading practice management consultancy . Dr Gerber has presented in the UK several times now and has seen many similarities between US and UK practice.

Save time and money by ordering on-line
Traditionally ordering contact lenses meant finding time to phone up during office hours. Ordering products on line however has become the norm for many of us in our day to day lives. “EASI ” on-line ordering is a facility for practitioners to place orders with CIBA VISION and has been running for 4 years now. It has been recently been upgraded to include several new features.

New FREE PHONE number to place orders
As part of our commitment to improving our service offering, CIBA VISION has introduced a new UK FREE PHONE number for placing orders or general enquiries. The new number is 0800 336655 and can be used from the 1st of October. Calls to this number will be at no cost to you.