ACADEMY FOR EYECARE EXCELLENCE | CONTACTS IN PRACTICE

	Welcome to the third edition of the CIBA VISION^® newsletter, 'Contacts In Practice'. The newsletter has been developed to help busy practitioners keep abreast of the many challenges that running a modern optical business presents. Our aim is to provide you with the latest clinical and commercial information to help you develop the full potential of your practice. At CIBA VISION we monitor market trends and consumer insights as well as clinical and product news. Our intention is to disseminate relevant information to help keep you updated and in touch, leaving you free to focus on providing excellent eye care to your patients.
Simply click on the links to read the full articles. Your feedback is very welcome and should you have a particular topic you wish to know more about we will endeavour to help. Have a look at these ways to contact us.

CIBA VISION^® Introduces AIR OPTIX Individual™ the first and only made-to-order Silicone Hydrogel lens from a worldwide leader in Silicone Hydrogel technology.

CIBA VISION has now launched AIR OPTIX Individual™, the first and only made-to-order silicone hydrogel lens from a worldwide leader in silicone hydrogel technology. AIR OPTIX Individual will allow eye care professionals to provide the benefits of a silicone hydrogel lens to even the most challenging-to-fit contact lens patients.

Professional fees journey planner

Following high interest in professional fee based pricing from UK practitioners, CIBA VISION has developed a “Professional Fees Journey Planner” to help those who want to change their fee and pricing system.

So many lenses, so many practitioners; How to make your practice stand out from the pack by Dr. Gary Gerber
This article is the first in a series of practice management articles from one of the foremost practice management experts in the US and founder of “The Power Practice”, a leading practice management consultancy . Dr Gerber has presented in the UK several times now and has seen many similarities between US and UK practice.

Manchester BCLA a great success!

The first ever BCLA clinical conference to be held in Manchester was a great success with over 1000 delegates attending over the weekend. A world class line up of speakers ensured their was something of interest for all delegates over the extended 4 day programme. As platinum sponsor again this year CIBA VISION^® was heavily involved in the clinical programme, trade exhibition and social activities.